During his first election into office, Mayor Reed committed to implementing an initiative designed to equip local women business owners with the tools needed to support their business aspirations, while minimizing some of the challenges and roadblocks unique to them as women. Creating a safe, collaborative and supportive work space, served as the catalyst for his vision.

Backed by research and findings from leading institutions on women business owners, and with local women entrepreneurs serving as thought leaders on actualizing the vision, WEI’s primary goal is to provide the following resources to its community of emerging and aspiring entrepreneurs:

  • A designated workspace in a technologically-advanced environment, designed to foster business growth and sustainability
  • A community designed to support the engagement, interaction and collaboration with fellow women entrepreneurs in a supportive environment
  • A network of expert, seasoned mentors and consultants from the business and entrepreneurship communities serving in an advisory board capacity
  • Technology resources via the Microsoft partnership to amplify the businesses’ traction and global connectivity
  • Measurable business growth and progress metrics to identify, track and harness sustainability and scalability
  • Post-incubation support to reinforce business longevity and success, once back in the community

WEI will function as an incubator for the selected participants while also providing community outreach, educational workshops and mentorship engagement, to aspiring business owners and future entrepreneurs.

What WEI Believe...

We believe in dreaming boldly while planning strategically. We believe in businesses built on integrity, led with character and fueled by innovation. We believe in leveling the playing field while raising the standards. We scoff at inequity, overstep conformity and laugh at the status quo. We stand for celebrating diversity and applauding inclusiveness. We champion for creativity through action, linking purpose to passion and giving voice to audacious vision. We believe courage is mandatory and mediocrity is unforgivable. We stand for women who don’t just break even, but break through to greatness.

We believe in the face of “why” to always ask, “why not?”

Upcoming Events

Calling Women Innovators: Microsoft Innovation Challenge
Application deadline: March 25, 2016

WICERS’ “Big Ideas + Smart Solutions” Business Idea Pitch Competition
Application deadline: March 31, 2016

Small Business Risk Education Workshop, Presented by ACE In partnership with Travelers
Wednesday, March 30th
6:30 PM - 8:00 PM
Register Here

Fueling Drive

The percent of women who cited lack of mentorship, advisors and a support community as a leading challenge to their ability to start or stay in business. A robust and collaborative network is critical to business success, regardless of gender. WEI aims to provide peer-to-peer interaction, mentorship engagement and information exchange in an environment designed to promote the significance of social capital, for our community of entrepreneurs.


Empowering Women

...and growing!
When a woman is empowered, a community is empowered. WEI works intentionally and relentlessly to leverage Atlanta’s burgeoning entrepreneurial ecosystem to amplify women’s contribution to the economic growth of the City – as innovators, problem solvers and ultimately, job creators. We do this by structuring tangible opportunities for women entrepreneurs, whether emerging or aspiring, to navigate a pathway forged to amplify their success and challenge them to think and grow, bigger.

number of women-owned businesses in metro-Atlanta



The percent of women’s businesses to successfully scale past the one million dollar revenue mark. WEI works to invigorate opportunities for women entrepreneurs with growth aspirations to realize their goals. We identify, engage and cultivate relationships with creative and traditional funding sources for women business owners who seek to not only break even, but break through.

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